Single Stream/Unitask Nonprofit Fundraising
Putting all our eggs in one fundraising basket might raise money, but is it the best long-term strategy?
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Where the Science and Heart of Fundraising Converge
Jan 3, 20204 min read
But We Raised a Ton of Money!
Oh, there’s some ranting happening over on #FundraisingTwitter . . . and with good reason: Year-End Fundraising Solicitations. Email...
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Nov 20, 20194 min read
Disrupt Your Innovation
Disrupt. Innovate. Think bigger, think differently! All valuable advice. In fact, innovation is often listed as one of the most...
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Sep 5, 20194 min read
On Algorithms, Analytics and Discernment
Have you seen it? The Top 100 Charity Industry Influencers ranked by Onalytica . I ranked at #12. In a list with people like John Haydon...
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Aug 16, 20195 min read
Does Giving Need Saving?
Probably. If you read any recent reports or statistics, yeah, we’ve got a lot of work to do. Fundraising Effectiveness Project,...
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Jun 24, 20194 min read
On “The Annual Fund”
I’m honored to have been invited to speak at the AFP Silicon Valley chapter . The topic? My favorite: The Annual Fund Isn’t Annual ....
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May 22, 20193 min read
On Storytelling – The Good, The Bad, The Meh, Whatever
Whether you loved it, hated it, didn’t watch it or obsessively tweeted about it, it’s inarguable that Game of Thrones captured the...
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Apr 29, 20194 min read
Are You Literally Losing Donors?
Yes. Thank you for attending my TED talk. OK, let me elaborate. If you’re not proactively managing your data, you are literally losing...
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Nov 19, 20182 min read
The “F” Word & Fundraising
Sat through another meeting where Fundraising was referred to as “the F word” . . . . ha ha ha, giggle giggle, ’cause it’s a bad word. I...
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Oct 1, 20182 min read
Tree-Top Fundraising
Trees can die from the bottom up. Especially with Evergreens, if they’re not getting enough water, the lower branches and needles will...
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May 25, 20181 min read
The Absolutely Foolproof Five-Step Fundraising Plan
Everything anyone needs to know about fundraising can be summed up in a five-step process. Find prospects who are concerned about The...
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May 6, 20185 min read
Is Fundraising Sales? (And Does It Matter?)
There are literally 5 versions of this blog in my drafts folder. I keep coming back to it because the question keeps coming up and I...
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Jun 29, 20175 min read
Every F***ing* Thing Works
They do. All of them. Every Fundraising Thing Works There’s a lot of great advice out there about fundraising – countless blogs,...
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Apr 17, 20173 min read
Fundraising or Money-Raising?
Clerk: Your total is $blahblahblah, would you like to add a dollar to support children puppies hungry old homeless high-school band? Me:...
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Apr 4, 20174 min read
Rant on Retention
I like to think that professionals in all fields get together and rant and complain about their profession. I have to believe that there...
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Mar 7, 20172 min read
Why Data Like a Lab – It Just Wants to Make You Happy
We had to take a tough break from blogging for a little while. We lost one of the Buck-White Boys on February 15. The original...
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Jan 10, 20173 min read
At Home in the Annual Fund
C’mon, sing with me now, “Our house. In the middle of the street. Our house . . . ” Or we could have gone with, “Our house is a very,...
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Jan 4, 20172 min read
Donor-Centered or Data-Driven
Google “Fundraising Buzzwords” or “Nonprofit Buzzwords” and you’ll get a whole list of the phrases we like to kick around the industry....
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Dec 31, 20162 min read
What I Won’t Do Is Subscribe to Fear
My whole social media feed is FULL of comments about how awful 2016 has been. It seems everyone is ready to kick this year to the curb...
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Nov 27, 20162 min read
Fundraising is Paper Towels
Thanksgiving was wonderful and I hope yours was, too. So many things to be thankful for – like making new friends! We met a lovely...
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