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Why GivingTuesday Isn’t Magic (Or Mayhem): The Psychology Behind the Day — And How to Use It Strategically
Every year, the same GivingTuesday chatter kicks up: “It's too crowded.” “Everyone is asking at once.” “Our donors get overwhelmed.” “No one sees our message.” “It’s just a feel-good day for small gifts.” "It never works for us"* And every year, I find myself wanting to say: You’re not wrong… but you’re also not asking the right questions. GivingTuesday isn’t successful because of marketing brilliance.It isn’t a threat because of competition. And it isn’t a throwaway because
Nov 215 min read


What's Your Number
I can’t tell you how many times I’ve asked a nonprofit leader, “What’s your annual budget?” Instead of an answer, I get a weather...
Oct 66 min read


Fundraising Through a Government Shutdown: What to Say, What to Do, and What Actually Matters
We are in a government shutdown. And even before this, nonprofits across the country were already experiencing unprecedented cuts to...
Oct 33 min read


September Matters: Let's Make Year-End a Little Less Stressful?
Ah, September! The smells of Pumpkin Space wafting through the air, dreams of sweater weather on its way, Halloween decorations making...
Sep 235 min read


Mise en Place: The Fundraising Prep You Didn’t Know You Needed
There’s a French phrase that chefs live by: mise en place . It means “everything in its place,” and it refers to the sacred ritual of...
Jul 224 min read


Rant on Retention Redux (2025 Edition)
It's been 8 years since my last Rant on Retention and we're still talking about some of the same themes. TL;DR - absolutely retention...
Jul 14 min read
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