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{Tactic} Is Dead; Long Live {Tactic}
We love to declare things dead in fundraising. We've been sounding the death knell of Direct Mail for 30+ years that I know of. Direct...
May 295 min read
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Chapter 1: In Which Miles and Trayer Witness an Arrival, Argue Over a Sandwich, and Discover a Disturbance in the Data Field
Miles Askew was having a perfectly good Tuesday. He’d made it to the Bureau’s outer quadrant undetected. His shirt had only two coffee...
May 276 min read
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Prologue: In Which a Donor Database Collapses Into Itself and Reality Follows
It began, as these things often do, with a PowerPoint. A 128-slide deck, created by the Bureau of Optimization, Revenue, and Development...
May 273 min read
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They’ll Fund the Playground. Will They Fund the Plumbing?
Can you describe your mission in one sentence without referring to specific, restricted-revenue programs? The hardest story in...
May 125 min read
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Single Stream/Unitask Nonprofit Fundraising
Putting all our eggs in one fundraising basket might raise money, but is it the best long-term strategy?
Nov 13, 20243 min read
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It's the End of the Year As We Know It (And I Feel Fine)
Gen X* reference/ear worm FTW. As I'm writing this there are 7-ish weeks remaining in the year. And in those 50 days we've got American...
Nov 11, 20246 min read
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